Sleeper Fantasy Draft Picks

Sleeper Fantasy Football

Strategy/problem

Sleeper approached us with the goal of generating content on TikTok in order to create brand awareness to the company’s superior fantasy platform ahead of the 2021 NFL Season. Keeping particular brand guidelines in mind, we needed to not only create engaging content, but also organically integrate specific brand messaging points.

Execution/solution

Our creator successfully integrated key brand talking points with engaging and entertaining video content. Using distinct personal branding, we developed a mini-series for the NFL Humor TikTok channel. This led to a campaign that was diverse, far-reaching, and successful in connecting with audiences while delivering effective calls to action for brand messaging.